by Stephen Parsons | Jul 1, 2019 | Marketing, Resources, Strategy, Sustainability
Our family of seven had, predictably, diverse tastes for food and drink. One of the few choices that we all could agree on was pasta and so it was made a lot in our family home when I was growing up. I asked my Mom one day how she knew when the pasta was ready....
by Stephen Parsons | Oct 6, 2018 | Inspiration, Marketing, Resources, Strategy, Sustainability
We were delighted to be part of the first ever Surfside Studio Tour this past weekend – an event highlighting the artists and artisans of Highway 207 from Lawrencetown to Chezzetcook along Nova Scotia’s Eastern Shore. With the prospect of a new studio...
by Stephen Parsons | Mar 20, 2017 | Design, Inspiration, Marketing, Sustainability
This post was written by Stephen Parsons. Why do we do it? Why do art and craft entrepreneurs put their products and reputation out there in the marketplace? Business objectives are different for each business owner, I guess, but some would seem more important...
by Stephen Parsons | Mar 14, 2017 | Marketing, Resources, Technology in Art, Tools and Equipment
Today’s post is written by Stephen Parsons. As a web application developer around the start of the 21st century, I recall the beginning of the e-commerce era as being one of extremely complex and technical development. I developed and taught e-commerce/...
by Mary Elizabeth O'Toole | Jan 31, 2017 | Inspiration, Marketing, Technology in Art, Woodworking
Today’s post is written by Stephen Parsons The staff at my office think that either I am becoming totally antisocial or have a secret affair going on. While they are gathering in the lunch room to share their sandwiches and a little office gossip, I heat up my...
by Mary Elizabeth O'Toole | Jul 10, 2015 | Design, Marketing
If you are a textile artist, you might appreciate these tips for getting dynamic images of your work. This is crucial if you want to sell, submit for a show or otherwise share your work with strong visuals. How to photograph textile art – TextileArtist.org....
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